Attention Writers!

I’m involved as a partner in an internet publishing startup called Essential10! My job is Chief Creative Officer, which is the coolest title ever.

We’re looking for books!!

Here is our tagline:

Essential10® is a digital publishing company that redefines the author-reader relationship by making it easy to publish succinct, interactive books for busy people.

We will only publish for the iPhone store, the Kindle store, and as an Ebook.

What is an Essential10 Book?
An E10 book will contain 10 things anyone thinks everyone should know about something. You can be an expert in your field, an expert in your own mind, or both…

Each book will contain 10 essential points about the subject of your choice.

What Makes E10 (Quite) Different
A book can be as long or as short as an author likes. A recommended length is 2500-10000 words (15-30 pages), but if you need to express yourself in 500 or 50000 words, go for it.

The author sets whatever price he or she wants to charge for their book. We recommend between $0.99 and $4.99, but if you think you can get $199.99, go for it. Like if you’re General McChrystal and you want to write The Essential 10 Secrets to Creating Peace in Afghanistan and the World, you could probably charge a pretty penny even if it was only 10 sentences long.

The author can change the price of the book anytime he or she wants. So you can experiment with charging $9.99 and if it doesn’t work, got to $2.99 and see what happens.

The manuscript is always live, meaning the author can change the manuscript anytime he or she wants. (There will be a small charge for revising more than two times.) An E10 book can always be updated and made current.

The community will discuss, review, and rate the books. A good book is one that serves as a focal point for creating a community of interest –these will become our best sellers.

The playing field is equal and sales will be based on actual merit rather than marketing strategies or track record.

And here are the kickers:

The author gets 75% of each sale.

It only costs $49 to be published and within 3 days, your book will be available for sale on the iPhone, Kindle store, and as an eBook. If you charge $4.99 per book, you only need to sell 10 to recoup your investment.

Why You Might Write an E10 Book
You possess expertise that you’d like to share.

You want to write and publishing something because it is your dream to do so.

You want to demonstrate that your ideas can sell before trying to get a publishing deal.

You have a book coming out that you’d like to promote and your E10 book will introduce people to it.

You have a business you’d like to promote.

You’re a publisher and you want to repurpose your backlist.

You have pre-existing material you’d like to repurpose for a wider or different audience.

You don’t know why you want to do it, you just do.

What E10 Will Do For You
Format your book for the iPhone store and sell it via our iPhone app and/or

Create an iPhone app for your book (costs extra)

Format your book for the Kindle store on Amazon and make it available for sale

Create an eBook from your manuscript and make it available for sale on our site

Give you a personalized author page on our website to promote yourself, your book, and your other activities

What E10 Will Not Do For You
Tell you what to write.

Tell you how long your book needs to be or what you should charge for it.

Publish you, if what you write is pornographic or incites hate.

Examples of E10 Books

Essential10 Most Poisonous Snakes of Costa Rica

Essential10 Things Every College Graduate Should Understand About Money

Essential10 Points of Mindful Leadership

Essential10 Guide to Building a Desk

Essential10 Guide to Editing Photos from your Digital Camera

Essential10 Ways to Pick Your Nose in Public

Essential10 Hard Questions for Adults and Their Aging Parents

Essential10 Ways to Survive a Zombie Attack

These are real titles of books being written for publication. As you can see, books can be practical, emotional, obscure, and/or playful. You can write whatever you want. (Except porn or hate.)

How To Get Started
Read this PDF.

Email me with questions!

Our site will launch in a few weeks. Please sign up to be invited to the beta test.

I truly believe that Essential10 is off and running with groundbreaking innovations in the world of publishing by making it possible to immediately publish concise, topical (digital-0nly) books that can serve as a focal point for creating communities of interest and intense dialog (nose-picking notwithstanding). This is the direction publishing is heading and I believe that E10 is among the first to get there.